There is a sigh of relief among direct sellers with the passing of June. It is a crazy busy month for most people – end of the school year, graduations, weddings, baptisms, confirmations….. You get the picture.
I have already heard from many on my team, “no one wants to party in the summer” or “everyone is too busy” or “everyone is on vacation”. I used to be one of those who said the same things. The end result was – little or no business in the summer. It translated to little or no business in the busiest time of the year – the Fall. What happens now has a direct effect on what your business will look like in three months. Yes, I jumped ahead a little bit…
Think about the people you know who are taking the Summer off from their business. Are they the same people who take the month of December off? In my early direct sales years, I was one of those people. I mean, I worked for myself so I could make my own hours, right? So why not enjoy the break and get back to work in September? What happen was, I had no business to get back to in September. I was always starting over.
Summer is a fantastic time to have home parties and help others see the awesomeness of having their own direct sales business. Plus, during the summer, we’re gearing up for the busiest season of the year (the fall selling season), so now is the time to focus on building a strong business.
As a leader, you are an example to your team. Do I admit when I’m struggling? YES! But at the same time I offer solutions to help them overcome the struggles. If you’re a leader, the summer months may take some creativity on your part, but working harder now to keep your team motivated and working will pay off for them (and you) this fall.
Here are three ideas on how to do this from JulieAnn Jones. If you aren’t a leader, these ideas will help you keep your business on track this summer:
1. Help them set goals for the Fall
I hear the signs and see the eyes rolling. Who is thinking about Fall, right? Now, is the time you want to set goals for what you want your business to look like in September. If you wait till then, it will be too late. Help them by asking them what they would like to happen in the rest of the year. The best way is to have them connect with how it will feel to have the money they will make with a full calendar. What will they use it for? Encourage them to set specific goals around the income, and the number of parties they want to hold. With a plan, they will know what they’re working toward now.
2. Give them incentives they really want
What excites your team? Would a CASH incentive keep them moving forward? Would fun products? Or how about a trip? Your direct sales company may offer these along the way but as a leader, you can also offer them. Keep them within your budget. Don’t know what would get and keep them motivated, ask them. And what would you like to encourage them to do to earn it? Is it bookings, sponsoring, sales, or all of the above? Get creative and use the few months to help them work toward a fun incentive (and a stronger business). I will be using this again this year to help me work towards the Leadership Incentive Trip with Thirty One.
3. Teach them creative ways to work their businesses during the summer months
Yes, you will need to be creative to book home parties in the summer, but fun themes make it a little easier! How about: Ice cream socials, office parties, block parties, patio parties, BINGO, or Happy Hour parties. How about doing some FB parties to keep things going or to at least fill in the gaps. Hostess of the Month Clubs. Trunk parties. I will admit, there are challenges working from home during the summer. Encourage your team to share what has worked for them while you share what has worked well for you too.
Don’t be a Vacation Veronica in the summer months so you are a Struggling Sally in the Fall. An investment of your time in supporting, encouraging, and training your team now will pay off big time this fall.
Have a ThirtyOne-derful day!