Happy Friday Everyone! The theme this week has been alternate ways to have parties that are FUN and will increase your business. Today, I am just going to give you some of the ideas that have worked for me in the last few months….
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For many of us in the direct sales industry, we tend to “gather” a lot of extra product. You know what I mean – the special that is too good to pass up, the product you HAD to have to show everyone, retired product that was only used for display and the list goes on. A relatively NEW way of clearing out product for me has been through a FLASH sale. Basically, I set up a date and time on Facebook for the event and advertise to all of my customers. During the week or so prior to the event, I gather all of the product that I want to sell. I take pictures and figure out the best price that I can get for each item. Typically, I offer discounts on retired products of 35 – 50%. I mean what is the sense of holding on to product waiting for the right price. On things that are still in the catalog but may have been on sale – I will offer the sale price or 25% off of the retail price. Some would say that offering a discount on current product will hurt my current sales but I have not found that to be the case. My next FLASH sale is on Saturday, September 7th at 7PM. Stop by Hope’s Purse Closet on Facebook and ask to join this closed group. Then join us for the fun.
BINGO! Saying that BINGO players are dedicated and focused is an understatement. I started doing these types of party/events in my home for a small group of customers. Over the last year, the group has grown so much that I am teaming up with a member of my team to host one at the local fire house. For $12 each person receives 6 BINGO boards and can purchase additional boards for $2 each. They can play a maximum of 3 boards per game. The money collected it offered back as gift certificates for the winners to shop with in the current Thirty One catalog. In addition, guests are able to HOST a table guaranteeing that there will be at least 6 people in attendance. As the host, any pre-orders are added to the orders placed at the event by the people at their table and the hostess gets ALL of the benefits related to her sales. Light snacks are offered along with cash and carry to clear out some of the old/ new product that you may have on hand. For those guests who are not part of a party, their names go into a drawing for mystery hostess benefits. Everyone is a winner. BINGO is being held on September 22nd from 2 – 5pm. Contact me for more details or to reserve your space.
BE CREATIVE! If you are struggling securing home parties, create an event based on YOUR target market. Offer a coffee break party for moms after they send their kids off to school. Host a Sunday football party for friends & family. Women get to shop while the men get to watch football. The limits are endless. What are some of the ways that YOU will be uniquely partying this season? I would love to hear from you.
Have a ThirtyOne-derful day!
Hope Wissel 