Happy Friday! I am getting ready for my last party/fundraiser before I start packing for Thirty One’s National Conference in Columbus next week. We have already seen the Fall catalog BUT I know there will be some more surprises when we get to conference. I have been thinking about the many uses of our products and how best to showcase them as we get ready for the Fall. If you are in direct sales, you know the many features and benefits of your products but do you really just want to run down a list for your potential customers. UGH! Boring! I know with a new catalog season, people will be talking anyway but we don’t want them to get bored or only thing a product has one use, right?
Here are some ideas on how to make your product seem more desirable:
Get people talking. My customers are actually the ones who give me incredible ideas on different ways to use our products. Then I just start posting them through social media. I share videos from our Home Office to create a buzz. Fun pictures or memes in my VIP Facebook group create interest and get my customers talking.
Skip the long features list. BORING! Listen to what your potential customer is telling you about her life and then highlight the products and features of interest to her. Sharing information that is relevant to your potential customer is the key.
The same product with 2 different features – organizing your car or your bathroom.
Highlight ease of use. The easier and more practical a product is to use, the more valuable it will be in the eyes of the customer. For example, they like our large utility tote, let’s see the options that show its versatility:
Here are just 3 ways to use our large utility tote.
Offer a test drive. Potential customers love to try it before they buy it. I find this especially true if a customer is looking for a product to do a specific task. I offer a PRODUCT EXPERIENCE. This is NOT a party but a one-on-one with the customer to try out their vision. How many times have you bought something because you envisioned it doing XYZ in a closet, on a wall,etc. only to find out that it doesn’t fit or it isn’t what you envisioned? Why go through all of that trouble? Do a test drive… if it doesn’t work, there is nothing lost but about an hour of your time. It is does, GREAT!
What are your best tips for making your products desirable to your customers? Have a ThirtyOne-derful day!