Business Tips and Tricks

Why Empathy is Good for Business

Today we are going to talk about “empathy”.  By definition, empathy is the ability to understand and share the feelings of another.  

I know you are thinking you work hard, isn’t it enough for a successful business?  The truth is there are a lot of great traits which go into being successful but in my own life, I have found empathy to be the most important quality.

As a social worker in recovery, I was able to relate to the struggles of my clients.  I was able to share my strength, hopes and experience.  I was able to let them see I had been where they were and had come out of it.  I was able to help some kick drugs, leave abusive relationships, overcome homelessness and get employment.  Was everyone successful? NO!  Some didn’t really want to move forward and weren’t ready to work hard.  I find the same thing when working with other direct sellers.

So why is empathy good for business, especially in direct sales?  

1. Empathy increases the know/like/trust factor

Regardless of the products you sell, people are more likely to connect with, relate to, and ultimately hire/buy from you.  Which of these people would you connect with?

* the person who shares the good, the bad and the ugly of where they were, of their product and offers to help you.
* the person who’s somehow a “natural”.
* the person who doesn’t tell you anything about themselves or their background.  The pushy sales type.

I bet you connected with the person who knows your struggle, didn’t you? It’s human nature! We’re more likely to know, like, and trust people who are similar to us. And – as I’m sure you know – we’re more likely to buy from people we know, like, and trust.

2. Empathy shows you have walked the walk

When you can show your clients you’ve been where they are, found a solution, and emerged triumphant, you’re modeling success.  You are demonstrating you’re empathetic to their struggles.  You are living proof they don’t have to stay stuck where they are! Living proof makes for pretty convincing marketing.

3. Empathy helps your clients/customers/team be more vulnerable with you

When you show them you understand them, you’re helping them feel safe. You’re showing them they can be honest and vulnerable with you. When you say “I get it. I used to be (fill in the blank),” you’re making it easier for them to open up to you.  And the more they open up to you, the more you can help them, and the better their results will be.

4. Data without empathy is meaningless

I look at data to see which blog posts people read, which tweets they liked, and what they purchased. But I want to know more.  I want to understand why they read the blog post or what problem I helped them solve.  It is with this information, we can move forward in our business.

So how can you show more empathy in your business?

  • What have you struggled with?
  • What hurdles have you overcome in your business?
  • And how does this make you uniquely well-qualified to help us overcome something similar?

Whatever your backstory is: share it. Help people to know, like, and trust you. Show them how you can help them overcome what they’re struggling with.

If you don’t know what they are struggling with or how you can help, ASK!  They will tell you.  It’s hard to empathize when you don’t know what they are struggling with, right?

I would love to hear from you.  Share your story with us.  Let us know how we can help you.

Have a ThirtyOne-derful day!


Hope Wissel, Unclutter Your Life

Talk is Cheap

Are you good at what you do?  Do people compliment you on your skills?  What happens when a customer makes an unscheduled visit to your office?  Do they find a HOT MESS?  Are they going to remember how AWESOME you are or what your office looked like?

In other words: appearances matter.

Do you always meet deadlines?  Do you do everything that you tell your customers you will do?  Are you routinely late – just a few minutes every time you meet?

Customers notice (and judge you).

Do you want people to rely on you for your expertise?  It doesn’t matter if it is in your direct sales business or in your career, your customers WANT to rely on you.  They want to count on you as the expert and feel like you are in control when you are interacting together.  They want their perception of you to be TRUE.

What would your customers see if they could pull back a curtain and see how you handle your business?  Would they be impressed by your organization and your systems?  Would they be running for the hills because you don’t practice what you preach?  Would they want to be “just like you” or would they be looking for a new consultant?

I have to admit, on some days my office AND business are a “hot mess“.  Papers scattered everywhere, not sure what to do next and jumping 10 steps ahead instead of staying in the moment.

Talk is cheap.”  You need to walk the walk.  Okay, for those of us in direct sales it may seem like it doesn’t matter.  I mean how many times will our customers or hostesses see “behind the scenes”.  When was the last time one of them made an unexpected visit to your home, right?  The truth is to be your BEST YOU, you need to look and feel good.  I don’t know about you but I definitely don’t feel good when I am hunting for things in my office.  My confidence level wains when my office is a hot mess.

So, how many of you said “get organized” for a New Year’s Resolution?  Do you feel like you are any more organized now then you were at the end of last year?

It’s time for action.

Quit talking about how “busy” you are and actually get some important sh!t done?

Take action and make decisions with integrity in every area, professionally and personally?

Up your business game (not just improve your game-face)?

Are you ready for the challenge?  Are you ready to walk the walk and not just “TALK the TALK”? Share with us your next step..

Have a ThirtyOne-derful day!

#unclutteryourlife #hotmess #organize