Hope Wissel

What’s Your 2021 Style?

 

We’ve invented our 2021 Style Quiz to help you discover which fashionably functional pieces to include in your new year wardrobe. Ready to take the quiz? Let’s do it!

Select one answer from each of the choices below to get your result!

A. Versatility AND variety are the spices of life! HS BP

B. Simple and classic is the way to go! CT

C. I need help getting organized! ZOUT

D. I need to get away and have some more fun! TW

A. Innovative

B. Stylish

C. Practical

D. Carefree

A. Hands-free adjustable straps + top handles

B. Spacious interior + zip closure

C. Lots of pockets + laminated, easy-clean interior

D. Shoulder length handles + adjustable/detachable crossbody strap

A. Casual purposes: errands, classes, work… even hiking!

B. For shopping, evenings out, church or to social events

C. For business and school, family outings or even the gym

D. For weekend travel or day trips to casual places

A. Faux leather is ideal

B. Something with a soft texture and faux leather details would be nice

C. Something durable and easy to clean

D. A nice brushed cotton or canvas with faux leather details

If you selected mostly A’s, that’s AWESOME! The High Street Backpack will make 2021 an adventure-filled year for you!

 

If you selected mostly C’s, you should CELEBRATE! The Zip-Top Organizing Utility Tote (ZOUT) is the organizing solution for you!

If you selected mostly D’s, that is DIVINE! The Takealong Weekender will take you places you’ve never been!

Business Tips and Tricks

Is Your Business “Mobile-Friendly”?

My instant response is always “OF COURSE!”.  I mean I have a website for my DS business, right?  I am a walking billboard for my angels and my Thirty One business.  But is that enough to qualify for being “mobile-friendly”?

Whether you are in DS or have your own business website, do you know if it is mobile-friendly?  I don’t mean able to take it on the road but is your website “mobile (phone) friendly”?  Did you know 57% of all US web traffic comes from smartphones and tablets, and it is only growing every day. People are using the internet on desktops and laptops less and less – which means your business needs to keep up.

So, if your website isn’t mobile-friendly, here are some reasons to change it quickly!

#1 – Easy to View on a Small Screen

Take a moment to visit your website on your smartphone. I’ll wait. LOL.

Now, answer these questions:

  • Was it easy to navigate?
  • Was it difficult to scroll sideways to view the entire page?
  • Did it feel cramped with all the information squeezed into a small screen?

I honestly never thought about the difference between how things are viewed on a desktop vs. a smartphone.  Thankfully, my DS company takes care of all of those things.  BUT, as I consider setting up something for “The Angel Connection” this is something I need to consider.  Visitors to your website on a desktop is very different than mobile visitors, so you need to consider it with a responsive website. What does that mean?  The site needs to adapt to the size screen it’s being viewed on. Or maybe you can have a mobile-first site, which is a version of your website with fewer menu options but easy to navigate to key information.

#2 – Simple to Find in Search

I never knew this….. there are different search engine options (SEO) for desktops and mobile-friendly devices.  I had a hard enough time figuring out desktop SEOs.

The key for mobile is 75% of people searching for local businesses will visit the store within one day. So, if your business isn’t set up with local SEO, you’re missing out on business.  Now, if you don’t have a store-front, be sure to let people know where locally they can find you – vendor events, business partners, online only, etc.

People using a mobile search might say “where can I get my comforter dry cleaned?”.  So it’s important to include keyword phrases people would say when using voice search on a mobile device to capture new business.  Google maps tends to prioritize mobile-friendly websites in their search results. This means sites which are easy to navigate on smartphones are at the top of the search results, while those lagging behind would slip farther out of view. Where will your business fall?

#3 – More Sales

This is KEY for those who sell primarily online!  Estimates who by 2021, nearly 72.9% of all e-commerce sales will occur on mobile devices. WOW!!  So, it should be mega simple for mobile visitors to your site to make a purchase without having to go to their computers.

Is your checkout form simple?  It can be rough on the eyes and fingers to see and fill out many tiny fields.  Does you credit card payment system syncs with your traditional website, mobile website, and even payments collected on the go.

#4 – Make Google (and Customers) Happy

Did you know, Google will give preference to websites which have a responsive or mobile-friendly web design?  This is HUGE because you will now have an which is an opportunity to rank higher in the search results.  Don’t you usually grab the first few businesses when you do a search?  Many customers expect businesses to have an easy-to-navigate mobile web experience, so if you deliver, chances are you’ll see more business and referrals.

So, are you panicking?  Ne need to….. It’s not difficult to get a mobile-friendly web design.  If you use a legitimate website designer, they should be well-versed in creating versions of your site for mobile, including SEO.  Are you a more DIY website builder?  They also have tools so you don’t even have to worry about creating a second site which is mobile-friendly.  It will be created automatically as part of your chosen theme.

This is not the future, but is happening right now. If you want to grow your business, you’ve have to make sure it’s easy for people to both find you in mobile search and navigate your site on their mobile devices.

Share your website with us so we can check to see if it is mobile-friendly.

Have a ThirtyOne-derful day!

Making a Difference

Who Needs a Care Package?

Giving back has always been one of my favorite things to do in my business…Whether it’s showing support in a time of crisis, to help someone start a new phase of life or just to let someone know you care, sending a care package is like sharing a piece of your heart.  The blessings you receive from just one simple act of kindness is AMAZING!

Whether it is a few small items found at your local grocery or drug store or a card with a gentle reminder they can carry with them….it all makes a difference in someone’s life.

Want to do something but don’t know where to start?  Have a cause near and dear to your heart…..Here are a few simple care package ideas for six special groups:

Service Members

Send your loved one in the Armed Forces a taste of home with their favorite nonperishable snacks – especially ones with extra protein like nuts and energy bars. They may be experiencing a lot of downtime, so board games, cards, movies and even video games are always appreciated. And because they may be on the move, easy-to-carry items like travel-size toiletries and instant coffee or cocoa packs are preferable to full-size. With the help of some local kids, we sent a batch of Zipper Pouches filled with yummy treats to a battalion stationed in Iraq.  Don’t forget to check your country’s regulations for sending items overseas (here’s the info for the U.S.)

Cancer patients

Every year, my AMAZING customers do Chemo Care Bags for those who are newly diagnosed and receiving treatment at the Cancer Center at the local hospital.  In addition, I have was able to bless a friend on her cancer journey with items to help her stay comfortable, like warm blankets and socks, lip balm, water and snacks. Puzzles, books and movies can keep her busy during long treatment sessions. Add wet wipes and hand sanitizer so she can stay germ-free when she’s out and about. Tuck it all inside a versatile Thermal Tote or All-In® Organizer or a Zip Top Organizing Tote.  Be sure to include a personal note letting her know you are always there for her.

College students

Is your baby all grown up and on her own for the first time. Whether it is at college, or in their own apartment, a care package it ALWAYS appreciated. Help them tackle “adulting” tasks with items like cleaning supplies, laundry pods, a first aid kit and microwave-safe cookware. Encourage them to connect outside of text messages with pre-addressed, stamped postcards to send home. Healthy snacks and single-serve foods will fuel late-night study sessions. Pack it all in a Crossbody Organizing Tote, which – bonus! – doubles as a great school bag.  There are some great totes options for the boys who are growing up too.

NICU parents

I was blessed with a healthy baby but I know some who have had to spend numerous days in NICU.  It can be a long and stressful experience for new parents. Most-wanted items for parents of preemies include gift cards for local restaurants, gas cards to pay for trips to and from the hospital and snacks for long days at the NICU. Fill a Double Duty® Caddy with self-care items for mom like essential oils, a water bottle and a hardcover journal to document their journey.

Children’s Mental Health Unit

Did you know one in five children is living with a mental illness?  The stigmas surrounding mental and behavioral health mean these kids often don’t receive the visibility and support they need. Why not put together care packages for kids in your local children’s mental health unit with books, puzzles, art supplies and games to help break the stigma and support these kids on their journey.

Looking for more ways transform children’s mental health and support life-changing research? Round Up! your order to the nearest dollar or make a donation of any amount when you shop Thirty-One this month.

Random Acts of Kindness

Make a difference in someone’s life today.  Your small act of kindness can be the ONE thing which brings a smile to their face.  Whether it is holding the door, saying thank you or even paying for someone’s coffee.  Those small gestures can make a difference.  Check out my “A Simple Act of Kindness” page for more details on how I would LOVE to help you make a difference in someone’s life.

Have a ThirtyOne-derful day!

Hope Wissel

Valentine’s Day Gift Ideas

I know, the holidays are barely over AND maybe you are just putting your decorations away.  The kids just went back to school and you are trying to get a grasp on the New Year…..Have you been in the stores lately?  Christmas sales are GONE!  Valentine’s Day, St. Pattys and even Easter decorations are out. It is CRAZY!  So I figured I would jump on the bandwagon since Thirty One is having an AWESOME Outlet sale. What better time to shop then during a sale, right?

Thanks to a little help from Thirty-One Gifts, you can convey a message to leave a lasting impression on that special someone’s heart. Forget the box of chocolates – there’s nothing sweeter than a shared memory or sentiment which holds a special meaning. If you want to touch someone’s heart with a truly special gift, check out these customized ideas sure to become their all-time favorite gifts.

Straight from the heart

It wouldn’t be Valentine’s Day without giving someone your heart, right? But if you’re not quite ready for a commitment, why not give a heart on a pillow or tote instead? The new heart-themed print designs allow you to add a heartfelt message to your gift. Each is a graphic print you can add to any of several Statement Canvas products including throw pillows, custom wall art, a Mini Shopper or Zip-Top Pouch.

Bundles of love

There are lots of things which come in small packages, BUT think of all of the AMAZING things which could come in a BIG Thirty-One bag! Why settle on one gift when you can pack lots of love in a tote, caddy or bin?  Create a special gift set with everything your sweetheart can appreciate throughout the year.  Check out some of these ideas:

Design a bin just for him

Put together a sports-themed Essential Storage Tote with game tickets, his home team’s jersey, sports magazines, signed memorabilia or a new pair of running shoes or cleats. Or design a fishing-themed Catch-All Bin with new tackle supplies like bobbers, hooks and lures or packed with a new tackle box or fishing hat!  Guess what??? Those Catch-All Bins are part of the outlet sale (you can save up to 70%)!

Create a special spa package

Fill a Mini Storage Bin with bath bombs, sugar scrub, slippers, beauty products, a sleep mask or even a gift certificate to a local spa or massage therapist. On a budget? Search for DIY bath product recipes on Pinterest. And YES, these are also part of the outlet sale…

Have a romantic indoor winter picnic 

Treat your honey to a personalized Picnic Thermal Tote with chilled champagne and chocolate-covered strawberries, fancy cheeses and crackers. (The Leak Lock® lining means you can fill it with ice!) Just spread out a blanket in front of the fireplace, grab a couple of champagne flutes and toast to the perfect Valentine’s Day!  The best part is you can use this year round when you want to take the picnic outdoors.  It is great for tailgating, trips to the park or even road trips.

Add a little sparkle

Were you thinking more of jewelry??? If you want to whisper sweet nothings in her ear, make sure they’re properly dressed for the occasion. Our Gallery™ Earrings and Luxe Loop Dangles are the perfect start to any romantic dinner or a night on the town.

Make her blush

While we have your attention, gentlemen…you should probably know she’s had her eye on these fashion-forward styles in her current favorite color since we introduced them this season! For a fail-safe Valentine’s Day gift she’ll love to carry all year long, choose a Convertible Belt Bag, Rubie Mini or Studio Thirty-One™ bag in Rose Blush Pebble and personalize it with her monogram in tone-on-tone Blush embroidery. (You can thank us later.)

Share the love, ladies!

Even if without a significant other this Valentine’s Day, you can always be Valentine-mates with your best friends, your kids, your mom, your dad, your brothers and sisters – anyone and everyone you love. Valentine’s Day is about appreciation and letting others know you care. We want you to know we care, too! Lots of love to you this Valentine’s Day.  Thank you Thirty One for today’s tips….

Have a ThirtyOne-derful day!

Hope Wissel

Holiday Gift Ideas

We are 19 days away from Christmas and the panic has already set in on many struggling to find the PERFECT gift for those on their holiday list.   I will admit, I had those moments looking for the “perfect gift”.  Having moments where I let the inner gremlins step in bashing those out of the box ideas and stealing my JOY!

Has your gift giving list grown?  Has your office just decided to hold a Secret Santa?  Are YOUR friends looking for gifts for people in their office or do they know someone who is looking to give gifts to their co-workers or customers?

For those of us in direct sales, I know this sounds OBVIOUS but have you approached them about using YOUR products as gifts.  Now, I don’t mean just hand them a catalog to look through, I mean really help them with their gift giving dilemnas.

Maybe you (or someone you know) has mentally made their Christmas Wish List.  Remember the wish list of your childhood.  The one where you scoured the catalogs and sale papers making a list of EVERYTHING you could possible want then giving it to your parents who shared it with everyone in the family.

While some may have created their own list of wish list and then told family to contact me; .  others, provided me with a the challenge of helping them pick the perfect gift.  They gave me a list of people,  a few words describing the person  and asked me for practical suggestions from our product lines.  I know you are all thinking – when do I have time in addition to my shopping, work (full and part-time), kids, etc.  The reality is it could save YOU time, money and the chance to give someone the “perfect gift”.

Here are some suggestions based on the Thirty One products on sale THIS month::

  • Busy Mom, Mom Taxi – what about a Thirty One Hanging Traveler Case bag filled with pens, pencils, note paper, crayons, etc. to leave in the car.  Maybe even a few non-perishable snacks for the kids or an energy bar or two for mom. You never have to hunt for a pen or you can keep the kids busy while in the car.

  • For the Mechanic, Car fanatic, Teacher, Business Owner, Crafter, College Student or Mom – How about the Zip Top Organizing Utility Tote ?  A great deal this month with a sale price of $21!  Fill it with fun items they can use depending on their interests.  What crafter doesn’t like a gift card to their favorite craft store or yarn or supplies to make their favorite craft.  Teachers go crazy for a tote filled with school supplies, or a gift card for their favorite coffee shop.  This tote has so many uses……

  

  • For someone who does Yoga or exercises… the All Pro Tote keeps everything together.  This is also great for the busy mom.  A spot for extra shoes for the kids or wet clothes when the baby has an “accident”. The pocket in the back, it great for a yoga mat, a towel, a blanket if you are going to the park or maybe an extra lightweight jacket.  This retails for $80 BUT is on sale for $48 (a steal)!!!

  • The Rubie Mini has sooo many uses!  It is a pouch, a travel case and a wristlet all in one! With a zipper closure and a D-ring attachment for a Wristlet Strap, the Rubie Mini is a small, stylish bag to help you stay organized. It’s the perfect little partner when you travel, run errands or shop. Keep the mini pouch in your purse to store cash, cards, makeup, mints or change. Pack it in your carry-on to keep money, medicine, cameras, batteries and power cords close by.  It is on SALE for just $13.20 this month!

      

  • The Twice As Nice Tote is a great gift bag during the holiday season AND all year long. It will hold a bottle of wine (or two) and even has a divider to keep the bottles from rattling.  It is a versatile gift the recipient will use over and over again.

  • College Student, Mom, Dad, ANYONE on your list! – How about a Large Utility Tote filled with everything they would need in an emergency?  Blanket, jumper cables, first aid kit, etc.  Our daughter got one when she started driving. I know, most people have AAA but honestly sometimes they take FOREVER!  In the dead of winter, wouldn’t it be nice to have a bag in the trunk so when a good Samaritan stopped to offer assistance you had the supplies you needed.  How about filling it with snacks along with a gift card or two.  Perfect for grocery shopping, keeping the truck organized, storing extra bed linens, kids toys and so much more!

So, have I sparked any ideas?  Are YOU thinking outside of the box?  Some people will think it is tacky to give a gift of the product you sell but think about how special it will be if it is combined with something they know you picked out just for them.  I mean we all LOVE Thirty One’s products, why not share them with friends, family and co-workers.

What are you doing for “outside of the box” gift giving this holiday season?  I am still looking for a few gift ideas, how about sharing YOUR best company gift idea with us.

Have a ThirtyOne-derful day!