Holiday Marketing

The week after Thanksgiving and my email inbox is overflowing with all kinds of offers and suggestions on what to get everyone on my Christmas list.  Most of them I delete while others I may glance out briefly to see if there is really anything that I or anyone on my list needs.  In most cases, nothing has jumped out at me.  In the midst of all of this, I have been thinking about what I am offering my customers this holiday season.  Are they just glancing at my emails and hitting the delete button?  Are they thinking about ordering and then they lose focus?  Here are some ideas from “the self-employed.com” website:

• Offer Holiday Bundles – not only will you increase sales and your commission check (if you are in direct sales) but it provides a discount to your customers.  There are many talented consultants with Thirty One who design bundles every month with the monthly customer special.  You can check out some of them on my Facebook Page.  I also have a VIP group for my customers and hostess where I am offering the 12 Days of Thirty One Christmas.  Each day has a different special available for that 24-hour period.
• Upsell Stocking Stuffers – you know that little something to add to a person’s stocking. Most direct sales companies have items that are $5 or less that are perfect for this.  Thirty One has rosettes ($5) , nail files ($2), Key FOB ($5), and custom address labels ($5). You could bag your stuffer up in a small timeless memory pouch ($5) and then wrap the present in the larger matching pouch.  Additional sales – bigger commission check.  The little things add up.  These smaller items are also perfect for teacher’s gifts, secret Santa or just a little something to give that surprise guest over the holidays or throughout the year.

I use Facebook and am now starting to use Linked In to expand my network circle.  Social media is HUGE now with everyone posting their company specials and looking to attract new or more customers.  Honestly, I am not sure if there is a tried and true way to make the most of the holiday shopping season without getting somewhat lost in the shuffle.

The greatest success comes from building relationships with your customers.  Remember those customers that always wait until the last minute to order – call them, remind them of the deadline to make sure they don’t miss out.  Have a wish list from a hostess or customer, ask her who you could contact on her behalf.  This is a HUGE help for those husbands who never know what to get their wives.  I even have “HINT, HINT Honey” pictures for wives to share with their hubby or special someone.

Off to make some phone calls to ensure that my customers receive their orders by Christmas.  What have you been doing to stand out from the crowd this holiday season?  Share your ideas with us.

Have a ThirtyOne-derful day!